The wellbeing of your business is important more than ever in these trying times. The country is still recovering from the pandemic while shuddering in fear of a second wave. As a business owner, you would be rightfully concerned about supporting your employees, and keeping your business afloat. And you need to do all of this while ensuring that proper safety measures are in place. That’s a lot of things to juggle at the same time.
The good news is that Sri Lanka is no longer a stranger to e-commerce. People are increasingly appreciative of the convenience of doorstep delivery. This has convinced most businesses to create their own web store. Not only can it reduce operational costs, but it also saves time for customers.
The term ‘online’ may sound a bit terrifying, but as long as pay attention to the points below, you should be fine.
The Right Solution to Guide You in The Right Direction.
Having a reliable technology provider is crucial before venturing into the e-commerce space. You need to ensure that the internet payment gateway (which allows customers to pay online) is reliable and supports multiple payment mediums.
Analytics to monitor sales performance and stock management to prevent shortages are crucial features as well. These bells and whistles will ensure that you have all the essential information you need to make the right business decisions. Trying to sell online without these basics in place is a surefire way to fail.
Online shopping has evolved to a point where people rely heavily on reviews & recommendations. Research shows that customer reviews are 12 times more trusted than your own business description. If your business receives negative reviews, do not take it as a discouragement. Respond to them, engage with your customers, and seek to continuously improve your product/service.
Valuable content can also be a great way of building trust. Conduct competitor research to find out how your product can stand out from the competition, create meaningful content around the points of difference and engage with customers. This will give a sense of authority to your brand. Customers enjoy building relationships with brands, so don’t forget to interact with them on a regular basis well. Remember, without trust, your customers wouldn’t convert into buyers. And no buyers equals no money.
Retention over Attraction.
“It can cost five times more to attract a new customer, than it does to retain an existing one”Forbes, 2019.
Find tactics to improve the lifetime value of regular customers. For example, your restaurant might be listed on a number of aggregator apps who charge thumping commissions. This results in customers paying higher prices for their orders. Having your own web-store eliminates this problem. Customers will pay a lower price and experience a better ordering experience that is free from distractions. A happy customer is sure to recommend you to others and stay loyal to your brand.
If you’re looking for some help with launching your own web store, consider contacting someone like appiGo Sri Lanka. appiGo specializes in offering businesses their very own online store and takes away the hassle of setting up your own website so that you can focus on what matters—growing your business. The appiGo team understands the concerns of businesses in these trying times and is committed to providing the best digital end to end solutions. A typical off-the-shelf solution from appiGo includes a fully functional ordering website, powerful analytics, full ownership of data and a live sales dashboard so that you can keep an eye on how your business is doing.
Visit the appiGo website at www.appigo.co to find out more about how to easily take your business online, earn more and reach new customers.